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Hello Bear 👋 Hey there, I'm Hugo
Creative Director · Tampa Bay, FL Creative direction that makes brands impossible to ignore.
View Work ↓ Résumé ↗
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Years at the Creative Helm
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Brand Identities Shaped
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Countries, One Creative Vision
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Industries Conquered
Selected Portfolio

Work that performs.

About

Strategy-first creative leadership.

Hugo Tavares

I'm a Creative Director with 20+ years of experience leading design, brand, and marketing across healthcare, finance, tech, lifestyle, marine, real estate, and more.

Known for turning ideas into high-performing creative that connects strategy, storytelling, and conversion. I lead by example, thrive under pressure, and inspire teams with clarity, focus, and a collaborative spirit.

Innovation is how I operate. I stay hands-on with the tools, explore emerging technologies, and apply AI in ways that elevate both process and performance.

  • Creative Direction & Brand Strategy
    From brand systems to campaign architecture, guiding creative with purpose, precision, and measurable impact.
  • Performance Marketing
    Storytelling aligned with data. Creative that doesn't just look good: it converts and drives qualified growth.
  • Cross-Functional Leadership
    Bridging design, marketing, and executive stakeholders with clarity, empathy, and shared vision.
  • UI/UX & Design Systems
    Product design, accessibility, prototyping, and scalable design systems in Figma with clean developer handoffs.
  • AI-Augmented Workflows
    Hands-on with Midjourney, Runway, Sora, Higgsfield, Claude, ChatGPT, elevating process and output.
  • Team Building & Mentorship
    Talent hiring, team mentoring, Design Ops, and agile workflow management that helps creative teams thrive.
Toolkit

Full creative stack.

Design & Production
  • FigmaDesign
  • PhotoshopAdobe CC
  • IllustratorAdobe CC
  • InDesignAdobe CC
  • After EffectsMotion
  • PremiereVideo
  • AnimateMotion
  • AuditionAudio
  • LightroomPhoto
  • CanvaDesign
AI & Innovation
  • MidjourneyImage
  • RunwayVideo
  • SoraVideo
  • HiggsfieldVideo
  • Veo 3Video
  • Adobe FireflyImage
  • DALL·EImage
  • MagnificUpscale
  • ClaudeLLM
  • ChatGPTLLM
Strategy & Ops
  • AsanaProject Mgmt
  • SlackComms
  • Design OpsProcess
  • AgileWorkflow
  • Google AnalyticsAnalytics
  • Meta BusinessAds
  • WixWeb
  • SquarespaceWeb
  • Google SlidesDecks
  • PowerPointDecks

Ready to build something great?

LinkedIn ↗ (407) 446-8830

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