Hey, I'm Hugo. I lead creative that drives growth, not just attention.
I lead creative that connects with purpose and performs with precision. My work spans healthcare, finance, lifestyle, and tech, where I’ve guided campaigns, rebrands, and product launches that drive measurable business growth. I bring a strategic mindset to every engagement, blending storytelling with data and creative with outcomes.
My leadership style is grounded in empathy, clarity, and high standards. I’ve built and mentored cross-functional teams, introduced new creative systems, and championed collaboration between design, marketing, and executive stakeholders. I believe strong ideas come from shared vision and diverse thinking, and I take pride in helping others grow while pushing the work forward.
Innovation is part of how I operate. I stay hands-on with the tools, explore new technologies, and apply AI in ways that elevate both process and performance. Whether I’m crafting brand systems or optimizing campaigns, I lead with curiosity and deliver with consistency.
Core Strengths:
Creative Direction • Brand Strategy • Cross-Functional Leadership • Team Mentoring • Campaign Development • Storytelling • Performance Marketing • UX Thinking • Client Presentations • AI-Augmented Workflows
Design and Production Tools:
Figma • Photoshop • Illustrator • InDesign • Animate • Premiere • After Effects • Audition • Canva • Google Slides • PowerPoint • Wix • Squarespace
AI and Innovation:
Midjourney • Runway • Magnific • Veo 3 • Sora • Adobe Firefly • DALL·E